WHO WE ARE
About Us: Trusted institutional liaison experts since 2003
We are professionally managed organizations specializing in pharmaceutical institutional liaison and ethical marketing services. Established in 2003, we bring over two decades of experience in supporting pharmaceutical companies across government institutions, PSUs, hospitals, medical colleges, and research organizations throughout India.
Our strength lies in our deep understanding of institutional procurement systems and our strong relationships with key decision-makers. Our experienced field professionals have worked with reputed Indian and multinational pharmaceutical companies, enabling us to manage institutional requirements, pricing dynamics, compliance norms, and payment cycles effectively.
We operate with a transparent, ethical, and compliant working model. From enquiry generation to order procurement and payment coordination, we provide end-to-end institutional sales support while ensuring zero financial burden on our principal companies. Our focus is on building long-term partnerships that deliver consistent growth, operational efficiency, and timely payment realization.
Our Leadership
Decades of Trust, Global Standards
At the heart of our organization is a powerhouse of pharmaceutical expertise.
Our leadership team brings together over 160 years of combined experience in the healthcare sector.
We are not just service providers; we are industry veterans who have shaped market dynamics across India.
The Power of Our Collective Expertise
Global Pedigree:
Our leaders have served at the highest levels of global and domestic giants, including Novartis, Sandoz, Lupin, Alkem, Dr. Reddy’s, and Alembic.
Institutional Influence:
We possess deep-rooted relationships and a proven track record with major government agencies, including NTPC, North Eastern Railway, ESI Hospitals, and premier academic institutions like AMU.
End-to-End Solutions: Our expertise spans the entire healthcare spectrum—from life-saving medicines and franchise management to specialized hospital infrastructure and biomedical equipment.
Regional Mastery: With a dominant presence across Uttar Pradesh, Uttarakhand, Jharkhand, North Bengal, and Bihar, we offer unparalleled ground-level intelligence and distribution networks.
Our Mission
To deliver transparent, compliant, and efficient liaisoning and market-access services to pharmaceutical companies by enabling structured engagement with government bodies, public sector undertakings, and institutional healthcare systems across India.
We aim to support healthcare accessibility by ensuring process integrity, regulatory adherence, and operational reliability in every assignment we undertake.
Our Vision
To be recognized as a trusted pan-India institutional marketing and liaisoning partner, known for ethical conduct, regulatory compliance, and consistent execution, while contributing to the effective functioning and strengthening of public and institutional healthcare delivery systems.
Corporate Policy
Monalisa Marketing operates under clearly defined corporate policies designed to meet the expectations of government institutions, public sector organizations, and pharmaceutical principals.
All activities are conducted in full compliance with applicable central and state government regulations, tender conditions, and institutional guidelines.
We maintain strict ethical standards, ensuring transparency, fairness, and accountability in all professional engagements.
We follow a zero-tolerance approach to non-compliance, misrepresentation, or conflict of interest.
Client and institutional information is handled with complete confidentiality and data integrity.
We promote standardized operating procedures (SOPs) to ensure accuracy, traceability, and timely execution of services.
Our policies reflect our commitment to responsible business practices and long-term institutional partnerships.
Our Values
🎯Integrity & Compliance
We uphold the highest standards of honesty, regulatory adherence, and ethical conduct in all institutional interactions.
🎯Reliability & Accountability
We deliver services with consistency, accuracy, and responsibility, ensuring commitments are met without compromise.
🎯Institutional Expertise
Our work is guided by deep understanding of government systems, tender processes, and public healthcare frameworks.
🎯Transparency
We believe in clear communication, documented processes, and measurable outcomes for all stakeholders.
🎯Professional Collaboration
We foster respectful, cooperative relationships with clients, institutions, and partners to achieve shared objectives.
🎯Sustainable Contribution
We focus on long-term value creation by supporting systems that improve healthcare access and operational efficiency.